cradle to cradle michael braungart and william mcdonough

This book's theories will shape our future, and this updated edition is essential reading: a bold, practical and overwhelmingly positive manifesto for our planet's prosperous future. It calls for a radical change in industry: a switch from a cradle-to-grave pattern to a cradle-to-cradle pattern. It is a manifesto detailing how to achieve their Cradle to Cradle Design model. Instead, they look to nature and find a production system which mimics nature's model to our commercial and environmental advantage, a system in which waste equals food. Cradle to Cradle: Remaking the Way We Make Things is a 2002 non-fiction book by German chemist Michael Braungart and US architect William McDonough. With clear, accessible – even humorous – arguments, celebrated chemist Michael Braungart and inspirational architect William McDonough challenges the notion that human industry must damage the world. And the planed needs it right now.Īn exciting, simple, groundbreaking new vision, Cradle to Cradle offers this approach. Cradle-to-cradle design: creating healthy emissions a strategy for eco-effective product and system. What the planet needs is a major rethink a new approach which directly combats the problem rather than slowly perpetuating it.

Nowadays, most of us recycle, but what about industry, where the real damage is done? Its limited, if well-intentioned, approach maintains the one-way, 'cradle to grave' manufacturing model of the Industrial Revolution, the very model that creates immense amounts of waste and pollution in the first place. In their 2002 book Cradle to Cradle: Remaking the Way We Make Things, architect William McDonough and chemist Michael Braungart presented an integration of. How can we avoid environmental disaster?

Cradle to cradle michael braungart and william mcdonough